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The ThinkEnergy podcast features conversations that focus on the fast-changing world of energy. We explore through a communications lens, some of the coolest trends, emerging technologies and latest innovations within the energy sector. We seek to understand how these game changers bring their ideas to market and demystify their concepts.

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Jan 6, 2020

In the competitive and cluttered world of social media, how can an organization aim to hold their audience’s attention for more than the average attention span of eight seconds?

In this episode, Cynthia Dyson, Director of Marketing Communications and Brand Strategy at BC Hydro, shares her team’s unique strategies for rising above the social media noise, including: establishing content themes, channel differentiation, and analyzing performance. Among the most successful ongoing strategies she describes has been hiring a spokesperson – Dave – as a storyteller for the brand across each of BC Hydro’s social channels.