Preview Mode Links will not work in preview mode

  Les balados ne sont disponibles qu’en anglais.  

thinkenergy looks at the energy of tomorrow, today. Every two weeks we’ll speak with game-changing experts to bring you the latest on the rapidly evolving energy landscape, innovative technologies, eco-conscious efforts, and more. Join Hydro Ottawa’s Dan Séguin and Rebecca Schwartz as they demystify and dive deep into some of the most prominent topics in the energy industry.

Have feedback? We'd love to hear from you! Send your thoughts to thinkenergy@hydroottawa.com

Jan 6, 2020

In the competitive and cluttered world of social media, how can an organization aim to hold their audience’s attention for more than the average attention span of eight seconds?

In this episode, Cynthia Dyson, Director of Marketing Communications and Brand Strategy at BC Hydro, shares her team’s unique strategies for rising above the social media noise, including: establishing content themes, channel differentiation, and analyzing performance. Among the most successful ongoing strategies she describes has been hiring a spokesperson – Dave – as a storyteller for the brand across each of BC Hydro’s social channels.