May 25, 2020
Once upon a time…We all recognize these four little words, don’t
we? It means a story is about to begin. Storytelling is one of the
most powerful means that leaders and brands have to influence,
teach, connect and inspire.
The energy sector is often misunderstood. Could it be that we are
not using effective storytelling techniques to connect customers to
our work, our purpose and our people? As energy sector
communicators, how can we improve our storytelling? Founder and CEO
of See Change Institute, Dr. Beth Karlin, joins us to explain the
key components of good stories and why they can form lasting
connections.
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