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thinkenergy looks at the energy of tomorrow, today. Every two weeks we’ll speak with game-changing experts to bring you the latest on the rapidly evolving energy landscape, innovative technologies, eco-conscious efforts, and more. Join Hydro Ottawa’s Dan Séguin and Rebecca Schwartz as they demystify and dive deep into some of the most prominent topics in the energy industry.

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Dec 16, 2019

How important is it for energy companies to harness the power of social media to track social sentiment, conversations about their competitors, and overall marketplace?

In this episode, we sit down with Emerson Cunningham, a social media legend with 30+ years of experience in shaping the future of global digital communications, to find answers to that question. Emerson shares about the role he has played in the operationalization of some of the largest energy sector social media centres in the country, and the importance of investing in corporate social media channels to keep customers satisfied.