Apr 13, 2020

Social media habits are evolving every day and, with the isolation that comes with COVID-19, new patterns are emerging. In light of the increasing uptake for socializing digitally, it’s more important than ever for businesses to appropriately engage. Henk Campher (@AngryAfrican), VP Corporate Marketing at Hootsuite,...

Jan 6, 2020

In the competitive and cluttered world of social media, how can an organization aim to hold their audience’s attention for more than the average attention span of eight seconds?

In this episode, Cynthia Dyson, Director of Marketing Communications and Brand Strategy at BC Hydro, shares her team’s unique strategies...

Dec 16, 2019

How important is it for energy companies to harness the power of social media to track social sentiment, conversations about their competitors, and overall marketplace?

In this episode, we sit down with Emerson Cunningham, a social media legend with 30+ years of experience in shaping the future of global digital...

Dec 2, 2019

How can organizations better prepare a company spokesperson for today’s new media world?

Today we’ll hear from Ken Anderson, a training specialist with over 35 years of experience in media relations and strategic communications. He joins us to give us some tips and tricks regarding the best ways to deliver messages...

Oct 7, 2019

What role do the media play in helping to raise the level of public awareness and understanding about the energy sector? In this episode of ThinkEnergy, Dan Séguin chats with newly retired, Shawn McCarthy, a former Global Energy Reporter for the Globe and Mail. They discuss the challenges and triumphs of trying to...